Helena Amaral Neto

Bio:

Helena Amaral Neto is a pioneer and leading authority in the global Branded Real Estate sector. As the founder of LUXULTING – Luxury Consulting, she bridges the gap between world-class luxury brands and high-end property developments. LUXULTING specializes in identifying, structuring, and nurturing business strategies that infuse distinct brand DNA into high-end residential and mixed-use projects worldwide. Her consultancy company acts as a trusted partner to the world’s most iconic fashion, automotive, and design houses, including Armani/Casa, Aston Martin, Missoni, and Pininfarina.

An accomplished speaker, strategist, and professor, Helena has spent over a decade shaping the market's understanding of the luxury industry. In 2013, she created and continues to coordinate the benchmark luxury executive programs at ISEG – Lisbon School of Economics & Management, including the highly acclaimed Luxury Real Estate Management and Luxury Brand Management courses. A recognized thought leader, she writes regularly for business publications, and sits on the Board of Advisors of LAUREL (Portuguese Association of Brands of Excellence) since 2022.

Helena’s strategic insights are backed by a rigorous foundation in international finance and corporate governance. She began her professional career as an investment banker at Chase Manhattan Bank in London. Her expertise also includes an 8-year tenure as an award-winning sustainable fashion entrepreneur, 23 years as a finance professor and MBA coordinator, and current board governance experience on the Supervisory Board of Brisa Concessão Rodoviária (managing Portugal’s main 12-motorway axis).

Helena holds an Economics degree and a Masters in Finance from City University, and as a lifelong learner, continually expands her perspective through advanced executive education in strategic design, innovation, and more recently, art history.