Why attend BxR?
 

Branded residences have emerged as top-performing assets in the hospitality industry, offering strong financial returns and elevating mixed-use developments. Luxury hospitality giants and high-end consumer brands are capitalizing on this lucrative opportunity, while investors and developers focus on securing financing and maximizing asset value.

BxR brings together industry leaders across the branded residential value chain, featuring in-depth interviews, compelling case studies, and interactive discussions. Explore the power of branding models, the financial and operational strategies behind their success, and how to unlock the full potential of mixed-use developments in urban or leisure markets.  

Don’t miss the opportunity to gain valuable insights, establish lasting partnerships and stay ahead in this vibrant market. 

The BxR experience

Interactivity

Don’t be a passenger. Get ready for an interactive and energizing day, packed with fresh formats to stimulate discussion, encourage idea sharing and inspire. 


 

Lightbulb moments

Experience a highly curated audience and agenda, serving up perspectives and insights from the people delivering the projects. Expect candid conversations, case studies in urban and resort mixed-use developments as well as lively debate and discussion.

Lasting partnerships

Access a community of passionate and creative people, ready to share generously, challenge concepts and forge partnerships to uncover opportunities and drive developments forward.

 

Brand x Residential = high value returns

Top performing asset

Top performing asset

Branded residences have emerged as top-performing assets in the hospitality industry, offering strong financial returns and elevating mixed-use developments.

Diversification

Diversification

The sector is diversifying, whilst luxury hotel brands dominate the sector, non-hotel brands like fashion, design, automotive, and food & beverage companies are entering the market.

NYC is a hotspot

NYC is a hotspot

North America holds a significant share of the global branded residences market, accounting for over one-third of the total supply - BxR is taking place in NYC a ‘hotspot’ for branded residential developments.

Expansion

Expansion

The sector is projected to continue its expansion, with a pipeline of new projects expected to bring the total number of schemes to 1,200 by the end of the decade.

Now is the time to capitalize, as brands and investors enter the market, looking for their next partner.