Agenda

10:00-12:00

Registration and Badge Pickup

11:00-11:05

BxR connect

Kicking off the BxR program with a quick networking icebreaker: 2 minutes to introduce yourself to other delegates, share objectives for the day and start in a relaxed atmosphere.

Julie Rey-Gore, Sr Content Director, Questex

11:05–11:15

Framing the Opportunity: The branded residential landscape 

Kick off the day with our host sharing a high-level look at the branded residential sector. Unpack the global size of the prize, market trends, and sector growth. This session sets the context for deeper dives to come. 

Barry Landsberg, Principal, Landsberg Residential Consulting

11:15–11:35

Branded Residential Deep Dive: Key dynamics and stakeholders shaping the branded residential market

Dive into the evolving dynamics of the branded residential market through a data-driven lens. This session presents key market figures alongside insights on major players, emerging partnerships, and shifting strategies. Understand who’s shaping the sector and how trends are unfolding to better inform your positioning and planning.

Jeff Tisdall, Chief Business Officer, Accor One Living

11:35–12:00

Seizing the Moment: A leading brand’s perspective on residences

In a candid chat, a developer and a brand discuss how to capitalize on opportunities in the branded residential market. Discover how to navigate market trends, create value for developers and investors, and craft iconic living experiences that drive demand and long-term success.

In conversation: 
Sunny Bathija, CEO, Satya
Sarah Khalifa, Vice President, Mixed Use Development. US & Canada, Marriott International

12:00–12:45

Aligning interests to deliver success: Development, investment and finance strategies

How can branded residences elevate a project’s value? Hear from investors, developers, and brands about determining a brand’s impact on financing, assessing value for target buyers, and balancing development costs with increased sales potential.

Moderator: Patrick Whyte, Editor in Chief, Hospitality Investor
In conversation: 
Jan Hazelton, Vice President, Development, Kerzner International
Annie Wickstrom, Head of hospitality and mixed-use real estate assets, Access Industries
 

12:45–1:45

Networking Lunch

1:45–2:10

Success story: Urban vs. leisure projects

Hear first-hand insights into how a brand elevates a residential project, as a developer and a brand share how they created unique experiences, secured financing, and delivered market-defining residential landmarks.

Representative from Hilton (tbc)

2:10-2:50

Deep dive into finances, design, operations or sales: Discuss the success factors in branded residential projects

A dynamic blend of rapid insights and interactive discussion. Experts across diverse fields of branded residential development share their insights with concise 5-minute presentations, spotlighting the most critical success factors in their domains. Following these spotlight talks, attendees can meet the speakers over coffee to ask questions and exchange ideas. Get ready for a unique opportunity to absorb, explore, and connect!

• From land to completion – Insights into outstanding luxury developments
  John Woodruff, Principal, Darkhorse Investments & Advisors
• Architecture and design best practices
  Michael Wilkings, Founder & President, Debut Design + Development
• Ensuring ROI: Valuation and rental strategies to maximize returns
• Beyond pure residential: Opportunities in adjacent spaces (private clubs, luxury yachting, private aviation) 
  Jason Hsiang, EVP Development, Ennismore Americas
• Elevating branded residences: Sales and marketing insights 
  Kathryn Falconi, Global Head of Residential Marketing, Marriott International

2:50–3:20

Finding the right fit: Matching brands with projects

What makes a brand the right partner for a residential project—and how do brands decide which opportunities to pursue?

In this interactive session, the panel will dive into case scenarios, analyzing key elements of residential projects (location, operational performance, segment and more) and assessing which brand(s)—if any— will elevate it and maximize buyer appeal. Together, you’ll debate not just whether branding adds value, but how the right partnership can unlock it.

Moderator: Kitty Jones, Premier Real Estate & Branded Residences - Catherine Jones Marketing & Communications
In Conversation with:

Peter Bazeli, Principal and Managing Director, Weitzman Associates
Erik Eveleigh, Vice President, Development (Americas), Starwood Hotels
Wendy Hansen, Counsel, Eversheds Sutherland
Robert Morrice, Regional VP, Head of Mixed-Use (Americas), Accor One Living

3:20–3:30

Wrap-up action plan: Seizing the opportunity

An interactive summary of the day’s content with actionable takeaways and a recap of the key insights shared throughout the sessions.

3:30

Networking reception

To close the day, gather for drinks and nibbles with your peers, swap stories and key takeaways.