Thank you for being a part of BxR 2025! Register your interest for 2026.
BxR Intro

The future is bright, the time is now 

BxR is the first event in the US with a primary focus on investment in branded residencies.
 
On June 3, 2025 BxR launched in New York at the Marriott Marquis. 
 
125+ branded residential pioneers and investors gathered to connect, deploy capital and drive developments forward to build iconic branded residences of the future.
Register for 2025 Download 2025 Programme View 2025 Advisory Board Download 2024 Delegate List Inquire to sponsor

BxR 2025 in photos

Didn't make it in person? Explore the image gallery to get a taste of what BxR is about.

View 2025 image gallery

Bringing together the big names in branded residences

Get a glimpse of the companies who attended BxR 2025.

Download 2025 company list

Now is the time to capitalize, as brands and investors enter the market, looking for their next partner.

Brand x Residential = high value returns

Top performing asset

Top performing asset

Branded residences have emerged as top-performing assets in the hospitality industry, offering strong financial returns and elevating mixed-use developments.

Diversification

Diversification

The sector is diversifying, whilst luxury hotel brands dominate the sector, non-hotel brands like fashion, design, automotive, and food & beverage companies are entering the market.

NYC is a hotspot

NYC is a hotspot

North America holds a significant share of the global branded residences market, accounting for over one-third of the total supply - BxR is taking place in NYC a ‘hotspot’ for branded residential developments.

Expansion

Expansion

The sector is projected to continue its expansion, with a pipeline of new projects expected to bring the total number of schemes to 1,200 by the end of the decade.

The BxR experience

Interactivity

Don’t be a passenger. Get ready for an interactive and energizing day, packed with fresh formats to stimulate discussion, encourage idea sharing and inspire. 


 

Lightbulb moments

Experience a highly curated audience and agenda, serving up perspectives and insights from the people delivering the projects. Expect candid conversations, case studies in urban and resort mixed-use developments as well as lively debate and discussion.

Lasting partnerships

Access a community of passionate and creative people, ready to share generously, challenge concepts and forge partnerships to uncover opportunities and drive developments forward.

 

BxR Homepage NYU IHIF.

Also interested in broader hospitality? 

The NYU International Hospitality Investment Forum is happening May 31 - June 2, 2026 in the same venue. Attracting global CEOs, the biggest investors in hospitality and senior decision makers, it’s the leading event in the US for hospitality investment.   

Find out more