bxr

The future is bright, the time is now 

BxR is the first event in the US with a primary focus on investment in branded residencies.
 
On June 3, 2025 BxR launched in New York at the Marriott Marquis. 
 
125+ branded residential pioneers and investors gathered to connect, deploy capital and drive developments forward to build iconic branded residences of the future.

2026 BxR Agenda Highlights

Market Outlook and Performance Drivers: Data focused analysis of U.S. and global branded residential markets, highlighting key performance indicators, demand patterns, and economic shifts influencing the next phase of development.

Developer Strategy and Value Creation: Brand alignment, development strategy, and how developers and brand leaders are responding to today’s market demands. Multi perspective conversations where both sides examine how they are structuring opportunities and creating long term value in the branded residential market

Product, Design and Operating Performance: Dive into the pillars driving real-world performance from experts across the hospitality industry. Experts across the hospitality industry ecosystem examine design standards, lifestyle programming, valuation and the early decisions that shape operational efficiency and meet consumer demand.

Industry Insider Insights: Candid conversations with respected leaders across the branded residential and hospitality sector. An opportunity to ask real questions and learn directly from their biggest wins, execution missteps, and the strategies they’re embracing for the future.

BxR Agenda Highlights
Catch the energy, ideas, and key voices that shaped the conversation this year.

A word from our 2025 sponsors.

Our sponsors share why branded residences are important - and why they choose to come to BxR.

Accor

Jeff Tisdall
Chief Business Officer
Accor One Living

Hilton

Jonathan Wingo
Global Head, Residential Projects
Hilton

Marriott

Dana Jacobsohn
Chief Development Officer
Marriott International

BxR 2025 in photos

Didn't make it in person? Explore the image gallery to get a taste of what BxR is about.

Bringing together the big names in branded residences

Get a glimpse of the companies who attended BxR 2025.

Download 2025 company list

Now is the time to capitalize, as brands and investors enter the market, looking for their next partner.

BxR Homepage NYU IHIF.

Also interested in broader hospitality? 

The NYU International Hospitality Investment Forum is happening May 31 - June 2, 2026 in the same venue. Attracting global CEOs, the biggest investors in hospitality and senior decision makers, it’s the leading event in the US for hospitality investment.