The future is bright, the time is now
BxR returns to New York on June 2, 2026.
BxR is the first event in the US with a primary focus on investment in branded residencies, bringing together industry leaders, pioneers and investors looking to connect, deploy capital and drive developments forward to build iconic branded residences of the future.
Explore the power of branding models, the financial and operational strategies behind their success, and how to unlock the full potential of mixed-use developments in urban or leisure markets.
2026 BxR Agenda Highlights
Market Outlook and Performance Drivers: Data focused analysis of U.S. and global branded residential markets, highlighting key performance indicators, demand patterns, and economic shifts influencing the next phase of development.
Developer Strategy and Value Creation: Brand alignment, development strategy, and how developers and brand leaders are responding to today’s market demands. Multi perspective conversations where both sides examine how they are structuring opportunities and creating long term value in the branded residential market
Product, Design and Operating Performance: Dive into the pillars driving real-world performance from experts across the hospitality industry. Experts across the hospitality industry ecosystem examine design standards, lifestyle programming, valuation and the early decisions that shape operational efficiency and meet consumer demand.
Industry Insider Insights: Candid conversations with respected leaders across the branded residential and hospitality sector. An opportunity to ask real questions and learn directly from their biggest wins, execution missteps, and the strategies they’re embracing for the future.
A word from our 2025 sponsors.
Our sponsors share why branded residences are important - and why they choose to come to BxR.
BxR 2025 in photos
Didn't make it in person? Explore the image gallery to get a taste of what BxR is about.
Bringing together the big names in branded residences
Get a glimpse of the companies who attended BxR 2025.