Aligning Brand Value with Investment Returns

Tue, Jun 2 | 11:45 AM - 12:15 PM

Session details:

How do you structure deals that support both value and long-term returns?  Brand affiliation can unlock premiums and accelerate sales but only when the economics hold.  This multi-perspective discussion will provide insights into how developers, investors and brands leverage brand power in deal structures to drive value and improve overall financial performance.