BxR Intro

The future is bright, the time is now 

Welcome to BxR, an exclusive event with limited spaces, debuting this June. 

BxR is the first event in the US with a primary focus on investment in branded residencies.  

Join 100+ branded residential pioneers and investors looking to connect, deploy capital and drive developments forward to build iconic branded residences of the future. 

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BxR 2025 in photos

Didn't make it in person? Explore the image gallery to get a taste of what BxR is about.

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Now is the time to capitalize, as brands and investors enter the market, looking for their next partner.

Brand x Residential = high value returns

Top performing asset

Top performing asset

Branded residences have emerged as top-performing assets in the hospitality industry, offering strong financial returns and elevating mixed-use developments.

Diversification

Diversification

The sector is diversifying, whilst luxury hotel brands dominate the sector, non-hotel brands like fashion, design, automotive, and food & beverage companies are entering the market.

NYC is a hotspot

NYC is a hotspot

North America holds a significant share of the global branded residences market, accounting for over one-third of the total supply - BxR is taking place in NYC a ‘hotspot’ for branded residential developments.

Expansion

Expansion

The sector is projected to continue its expansion, with a pipeline of new projects expected to bring the total number of schemes to 1,200 by the end of the decade.

The BxR experience

Interactivity

Don’t be a passenger. Get ready for an interactive and energizing day, packed with fresh formats to stimulate discussion, encourage idea sharing and inspire. 


 

Lightbulb moments

Experience a highly curated audience and agenda, serving up perspectives and insights from the people delivering the projects. Expect candid conversations, case studies in urban and resort mixed-use developments as well as lively debate and discussion.

Lasting partnerships

Access a community of passionate and creative people, ready to share generously, challenge concepts and forge partnerships to uncover opportunities and drive developments forward.

 

Register for a complimentary pass 

Limited number available

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BxR Pioneer Pass

This pass is for pioneering brands, operators, advisors and anyone else who is focused on activating the capital deployed into branded residential projects.

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BxR Investor Pass

This pass is for investors, owners and developers who are actively deploying capital into branded residential developments.

Register your interest
BxR Homepage Paths
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Also interested in broader hospitality? 

The NYU International Hospitality Investment Forum is happening June 1-3, 2025 in the same venue. Attracting global CEOs, the biggest investors in hospitality and senior decision makers, it’s the leading event in the US for hospitality investment.   

Find out more